Ad tech startup ExperientialEtc raises pre-Series A funds

Ad tech startup ExperientialEtc has secured $350K as a pre-Series A funding round with participation from We Founder Circle, India Accelerators and other investors.

Proceeds will be used to expand operations across geographies, acquire talent, and enhance the organization’s technical capabilities.

Founded by Karan Bhardwaj, ExperientialEtc is in the digital advertising business using the latest technology such as holograms, augmented reality, mixed reality, immersive gaming and OOH led by innovative technology. According to ExperientialEtc, with a steady increase in valuation from $5 million to $22 million in the last 10 months, it is rapidly moving from the growth stage to the expansion stage with bigger projects, bigger clients, and a bigger team. .

The Mumbai-based startup claims to have served more than 200 brands with creative visual solutions employing AR, VR, Gaming, Blockchain Technology, and Metaverse applications and has worked for brands like Amazon, SonyPix, MPL, BCCI, Tata Motors, et al. . It also aims to achieve revenue of around Rs 150 crore by 2025.

ExperientialEtc competes with InMobi, ADZ Junction, Aristoma, EMIAC Technologies and 135 Tech Labs, backed by Softbank, among others.

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