There is no doubt that it takes perseverance to make it big on TikTok.
- TikTok creators earn between $0.02 and $0.04 per 1,000 views.
- The TikTokers that succeed do so primarily through partnerships.
Sure, some people make money posting videos on TikTok, but how do you do it, and how much do those lucky few make?
While we can’t verify annual income, Addison Rae, who rose to fame dancing on TikTok, reportedly earns around $5 million a year. Sisters Charli and Dixie D’Amelio are not far behind, with estimated earnings of $4 million and $2.9 million, respectively. Like Addison Rae, the sisters gained a following by posting dance videos.
So how do these new social media stars do it?
it’s a climb
When you only have 15 seconds to three minutes to make a name for yourself, it’s amazing that someone has managed to become rich and famous. The first goal for many TikTok creators is to join the TikTok Creator Fund. This is the pool of money that TikTok pays creators with. To participate, a creator must:
- Be at least 18 years old
- Be based in the US, UK, France, Italy, or Germany
- Post original videos
- Have a minimum of 100,000 video views in the last 30 days
- Have a minimum of 10,000 followers.
To give you an idea of how long it might take for the average creator to earn money through the TikTok Creator Fund, every 1,000 views earns the creator between $0.02 and $0.04. That means a creator with a video viewed 1 million times can expect an extra $20 to $40 in the bank.
Those who make millions are making more. Here are three other ways big names have become big names:
1. Get a corporate partner
Like all social networks, TikTok is about making money and everyone wants a piece of the action. Companies want to take advantage of a creator’s popularity to attract more attention to their products. For example, if a creator with millions of followers stops what he’s doing to talk about the new sneakers she’s wearing or to extol the virtues of an auto insurer, it’s because he’s being paid to do so.
That’s not to say viewers don’t know it’s an ad. TikTok insists that creators enable toggling for their branded content when running paid ads. The toggle adds a reveal to the post description, letting viewers know they’re about to see an ad. TikTok will remove such video if the disclosure is not included.
Still, when a creator becomes popular enough, viewers will watch everything they produce, including commercials. And according to Hootsuite, a big-name creator with a huge audience can earn up to $80,000 through brand partnerships.
2. Advertise your own products
Let’s say a chef creates a new brand of pots and pans. If that chef has enough regular TikTok followers, he’s got customers ready. By encouraging followers to purchase the cookware line, they can grow the brand.
And sometimes, the merchandise sold is a way for TikTok viewers to tell the world about their favorite creators. They can wear a t-shirt or carry a bag with a creator’s face or name printed on it. It may not be the same as a brokerage investment, but creating products for followers to buy is an investment of sorts. It’s about getting your name out there.
TikTok creators are looking for ways to expand their reach through merchandising, and that merchandising can make a lot of money.
Some creators seek to partner with popular and trendy media personalities to help increase their visibility. For example, if a TikTok creator builds an audience by sharing fitness videos, she may be connecting with a more famous fitness influencer on Instagram. Suppose that person agrees to be associated with a video or series of videos. In that case, the TikTok creator can impress the influencer’s followers to become one of her followers as well.
Of course, both parties must gain something from the deal. For example, the creator of TikTok could pay the influencer or promise that he will promote his new exercise book in a specific number of videos.
Making it big on TikTok takes ingenuity and drive, but creators with both can strike it rich.
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