Apple May Announce AR/VR OS at WWDC Next Week, Trademark Suggests – Road to VR

Recent reports maintain that we may see a mixed reality headset from Apple soon, however it appears that the Cupertino tech giant has filed a global trademark for realityOS, its purported XR operating system, which could suggest we’ll learn more about it. that and his XR. device(s) as soon as next week.

The brand was discovered by Parker Ortolani, Brand Licensing Manager at Vox Media. As first reported the edgeOrtolani’s investigative work points to a possible reveal or mention of realityOS in the WWDC keynote, which will take place on June 6.

The trademark for realityOS, which is supposed to be used with “laptop hardware”, was not filed directly by Apple. Instead, it was filed in December 2021 by an entity called “Realityo Systems LLC”, which appears to have all the hallmarks of a shell company created specifically to obfuscate the actual trademark holder. In the past, the company has used similar shells to register its successive macOS name updates, including Yosemite, Big Sur, and Monterey.

As Ortolani points out in a twitter footfall, the trademark was initially filed just two months before “realityOS” began to appear in Apple’s source code. The June 8 deadline to renew this submission is conveniently timed to take place just two days after the next WWDC keynote.

“Apple typically files trademarks for products announced at WWDC a day or two after the keynote. This would be a great coincidence”, concludes Ortolani.

Image courtesy of the USPTO via Parker Ortolani

Unless someone is looking for a trademark dispute that they are sure to lose against Apple, we may be seeing the dominoes falling for the company to formally announce realityOS, and possibly allude to its first XR headphones.

Earlier this month, a report from Information alleged that Apple showed off a large number of AR/VR prototypes to its board since 2016. The report claimed that more recently, project leader Mike Rockwell and then-Apple hardware designer Jony Ive met at a fight when it came to how the company’s first immersive headset would work. The headset, codenamed N301, is said to have eventually evolved into a standalone headset with VR screens and pass-through AR camera sensors, making it a “mixed reality” headset.

We have put together some of the key points from previous reports. Like all things Apple, we can’t verify any of the claims below, so take them with a grain of salt:

What (We Think) We Know About the N301 Mixed Reality Headset

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