The global flip phone market is projected to reach 27.6 million units with a market value of $29 billion by 2025, according to IDC

NEEDHAM, Mass. February 16, 2022 – International Data Corporation (IDC) witnessed global shipments of foldable phones, including flip and flip form factors, reaching a total of 7.1 million units in 2021. This represents an increase of 264.3% with compared to 1.9 million units shipped in 2020. A New IDC forecast projects that foldable phone shipments will reach 27.6 million units in 2025 with a compound annual growth rate (CAGR) of 69.9 % from 2020 to 2025.

The growth in 2021 can be largely attributed to Samsung’s recent success, as the Korean giant made waves in the market thanks to its new foldable flagships. The Flip3’s new design was a hit with consumers thanks to its compact folding size (pocket), larger second screen, and most importantly, its $999 price tag. The new Fold3 also saw some big improvements, but it’s still much higher in price and more of a niche product overall.

Despite their small market share, foldables represent a huge opportunity for sellers. From the consumer’s point of view, foldables represent the most innovative visual change that has happened to smartphones and, therefore, it is a segment that providers cannot ignore. The business segment has also seen foldables marketed as a replacement for both a phone and a tablet. Although IDC believes that adoption of this use case remains low, vendors have made some attractive offerings in the latest line of foldables that explicitly target business users.

“The recent success of Samsung’s foldable devices has breathed new life into the category as competitors race to enter the market,” said Anthony Scarsella, research manager for IDC’s Worldwide Quarterly Mobile Phone Tracker. “Samsung has shown that there is consumer demand for foldable phones once they reach the right price point and have a more stable build. Thanks to their foldable devices, Flip and Fold have filled the Galaxy Note gap for Samsung at the same time.” that attract new consumers to the market. We’ve already seen other vendors launch new foldables this year, and we expect more players to try to take share from Samsung as the form factor grows in popularity.”

Global Foldable Phone Shipments, Market Share and Growth Forecast (shipments in millions of units)

form factor

Shipments 2021*

Market share 2021*

Shipments 2025*

Market share 2025*

CAGR 2020-2025*

folding

7.1

0.5%

27.6

1.8%

69.9%

smartphone

1,341.8

99.5%

1,491.3

98.2%

3.1%

Total

1,348.9

100.0%

1,518.9

100.0%

3.5%

Source: IDC, Global Foldable Smartphone Forecast, 2021–2025, February 2022.

Table Notes:

* Forecast projections.

Data is subject to change.

“Although foldable devices didn’t capture a significant share of the market with 7.1 million devices shipped in 2021, they made up a third of the premium Android market ($1000+). So it won’t be long before foldable devices, like 5G, become a distinctive and expected feature of the premium Android market,” said Nabila Popal, research director for IDC’s Worldwide Quarterly Mobile Phone Tracker. “While the importance of foldability is no longer in doubt for any brand that wants to share the premium Android space, what’s interesting for vendors now is the battle between the Flip and Fold form factors. While the Flip appears to be popular, it’s still too early to declare a clear winner. Vendors should continue to keep a close eye on the overall foldable device market as it continues to grow and attract new players to the market.”

The IDC report, Global Foldable Phone Forecast, 2021–2025 (Doc #US48823622), provides an overview and five-year forecast of the global flip phone market and its expansion and growth to 2025. This study also provides a look at future demand for the category, along with key players and the impact they will have. have on other providers, carriers, and both consumers and business users.

About IDC

International Data Corporation (IDC) is the world’s leading provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,200 analysts worldwide, IDC offers global, regional, and local expertise in technology, IT benchmarking and sourcing, and industry trends and opportunities in more than 110 countries. IDC’s insights and analysis help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business goals. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading technology media, data and marketing services company. For more information about IDC, visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC blog for industry news and insights.

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