Ms. Jones had just gotten out of a long-term relationship when she realized she was pregnant with her now 10-year-old son and was determined to give him an amazing life. After a decade, Ms. Jones’s CoE is in 150 different countries with over thousands of courses and a turnover of nearly £13 million.
Ms. Jones started her first business at age 18 instead of going to college, with a classroom training business specializing in Neuro-Linguistic Programming and Hypnotherapy.
While life was going according to plan, the 39-year-old from Macclesfield found herself single, pregnant and struggling to keep up with bills.
The father chose not to get involved with his son, leaving it to Mrs. Jones to find a way to support herself and her son while she tried to find a way to be able to work from home once he arrived.
She shared: “Although it was a shock, I was determined, even as a single mother, to create an amazing life for him. I wanted to be able to work from home so I could spend as much time as possible with my son.
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“I saw an opportunity in the market to create training courses that are affordable and accessible to anyone and can be studied online from anywhere in the world. I started by converting the NLP and Hypnotherapy courses I had been teaching into online courses, then found experts in different areas to help create our other courses.
“It was very daunting at first to set up a business as a single mother, but my main goal was always to create a happy and stable life for my son, so that was always my motivation to overcome my fears and move on.”
The Center of Excellence was created in 2012, on a shoestring budget that forced Ms. Jones to think outside the box to keep costs low.
She explained: “I contacted my local university and enlisted the help of two tech students to design and create a simple website for me. They did the work for free in exchange for a great reference that they could use on their CV.
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“Then I found a company that places foreign students looking for work experience in small businesses, helping them with anything from marketing to management, again for free. The students were looking for valuable experience to help them gain a future career.”
Ms. Jones revealed that during this time she “was able to pay my rent every month”, and did not put any money into her start-up simply because she had nothing.
Regardless of his financial woes, he put his first live course on Groupon and reinvested all sales by rapidly growing 80 countries in just three years.
Now the Center of Excellence’s latest turnover was just under £13m after 10 years of working remotely and raising their children.
Since founding the business, Ms. Jones has had three more children, noting “it’s been a lot of hard work and determination running a business and babies,” but it has allowed her the flexibility to be there for her children, the freedom to travel and work online. .
In fact, Ms. Jones and her family even lived in Bali for a year: “I was able to work from our bamboo house in the jungle, high above the coconut palms, and have the most magical experience immersed in a new culture.
“My son attended the Green School there, famous for its holistic education, and my online business allowed us to experience a completely different way of life.”
Not only has she been able to provide everything she hoped for for her growing family, but Ms. Jones truly loves what she does and points out how anyone could potentially change their lives through the courses on offer.
She said: “I love seeing our clients learn new skills and improve their lives. The stories are so moving from people all over the world and it’s always amazing to see how their confidence improves, how new lives are formed and how to be a part of their journey.
“The world is changing so much right now with the introduction of new technologies and artificial intelligence, so much so that in the future there will be many jobs replaced by new technologies and even robots. So I think we will see more and more people looking for new ways to earn money, either on a side basis or full time.
“E-learning is so affordable and accessible today that anyone can improve their skills from anywhere in the world as long as they have access to the internet, be it on their laptop or even their phone. So for anyone looking to change careers or build their own side job, there’s never been an easier way to do it.”
He concluded: “It has been an incredible 10 years, full of ups and downs and many lessons learned.”