Personal finance influencers can inspire, empower and encourage millions of people around the world to take control of their finances.
Bankrate highlighted a few social media influencers and other content creators as part of its inaugural Social Honors awards to help amplify voices talking about money in a new way. Along with those awards, we’ve picked 12 of the top personal finance influencers to follow in 2022.
1. Delyanne Barros, @DelyanneTheMoneyCoach
Delyanne Barros is a self-made former labor lawyer turned millionaire on a mission to teach investors how to “kill the stock market.”
It wasn’t until Barros turned 37 that he discovered the power of long-term investing, and while he often expresses how he wishes he had started sooner, he also emphasizes that it’s never too late.
Barros is part of the FIRE (financial independence, early retirement) movement and now hopes to retire at age 45. She attributes her success to being consistent with her investment goals and authentically documents her journey along with actionable advice on her social channels.
Bankrate named Delyanne Barros the 2022 Best Personal Finance Influencer as part of our inaugural Social Honors Awards.
2. Dasha Kennedy, @TheBrokeBlackGirl
Dasha Kennedy is a financial activist committed to helping women be their own financial advocates. For her, that means showing women how they can be financially independent.
It was her own past financial struggles that inspired her to share her journey, and through them she was able to help thousands of other women get their finances back on track.
When you visit Kennedy’s social media accounts, you won’t find the traditional advice. Instead, you’ll get much more realistic and relatable advice based on her personal experience. For example, common conversations on her feed include setting financial limits, talking about money with kids, and developing good financial habits.
Bankrate named Dasha Kennedy the Best Financial Activist Account of 2022 as part of our inaugural Social Honors Awards.
3. Humphrey Yang, @HumphreyTalks
Humphrey Yang is a personal finance video creator who has a knack for breaking down complex topics like taxes and investing in a way that’s easy for anyone to understand.
When you visit Yang’s social channels, you’ll find that his content is strictly educational and focused on explaining financial concepts you might not know much about in a way that’s both digestible but also entertaining.
4. Parii Bafna, @PariiBafna
- Follow Bafna on TikTok and YouTube
- Areas of specialization: Personal finance
Parii Bafna considers herself an information curator and synthesizer who hopes her content leaves followers feeling educated and entertained.
When the COVID-19 pandemic began, Bafna was a senior in high school and, like many of us, found herself down an internet rabbit hole. Her focus: financial education.
He realized that most of what we are taught pushes consumers to make decisions that primarily benefit large corporations. Since then, Bafna has been committed to learning and research, and is dedicated to sharing what she has discovered with others, primarily through TikTok.
5. Haley Sacks, @MrsDowJones
Haley Sacks is a self-proclaimed “financial pop star” who uses her financial expertise and pulse on pop culture to help teach people how to take control of their finances.
Whether comparing a Roth IRA to a boyfriend or using a trendy meme to describe the stock market, it’s safe to say that if you thought personal finance was boring, Sacks will make you think otherwise. Better yet, your shareable content will help start the conversation about money with friends and make them laugh, too.
6. Jeremy Schneider, @PersonalFinanceClub
Jeremy Schneider, the founder of @PersonalFinanceClub, is a pro at demystifying investing.
Schneider is like the kid in the class who always got the best grades.
If you’re looking to improve your Investing 101 rating, then Schneider is your guy, thanks to his easily digestible infographics. These infographics will not only help you understand the value of investing, but will also show you how and where to start.
7. Bern, @HelloBern
Berna is a self-proclaimed female finance fanatic who hopes to make everyone, regardless of their background, feel like they belong in the larger money conversation.
After noticing that the personal finance community was not very representative of people like her, she decided to be that person for others.
Berna does a fantastic job of breaking down complex topics in a way that is easy to understand and relatable. She is also the host of the Money Please podcast, where she examines important financial topics with expert guests.
8. Jose Rafael Hernandez, @TheJoseRafaelHernandez
- Follow Hernandez on Instagram
- Areas of specialization: Investments
Jose Rafael Hernandez is a former wealth manager turned financial educator and consultant whose content focuses on teaching his followers how to build a strong financial foundation and start investing.
Hernandez grew up as an immigrant in a low-income household, so when he was surrounded by wealthy people as a financial advisor as a young adult, it opened his eyes to the importance of proper financial education and the opportunities it can bring.
Ultimately, it was this experience that inspired Hernandez to launch his own brand on social media and start a financial education company.
9. John Eringman, @JohnEFinance
John Eringman is a personal finance creator whose goal is to give his followers the knowledge and resources to make more informed financial decisions.
Eringman majored in finance in college where he learned accounting and corporate finance, but never learned anything about important wealth-building topics like investing, budgeting, or saving for retirement, which is what ultimately inspired Eringman to delve into these. topics and share their knowledge with others.
While everyone has a different starting point, Eringman hopes his content shows others that anyone can achieve financial independence.
10. Anjie and RJ Muhammad, @RichByIntention
- Follow the Muhammad on Instagram
- Areas of expertise: Wealth creation as a couple
Anjie and RJ Muhammad are money experts whose content aims to teach people how to build wealth.
Before the couple got married, they knew that fights over money were one of the main causes of divorce. That didn’t sit well with them. They didn’t want their finances to be a burden on their marriage, so they decided to act.
Together, the Muhammads paid off $123,000 of student loan debt and are now helping others achieve their financial goals so finances aren’t a stress on their relationships, either.
11. @ForImproveOIt’s worth it
- Follow @ForBetterWorth on Instagram
- Areas of specialization: Invest and generate generational wealth
A personal finance content creator, the person behind @ForBetterWorth is simply called “C”. His content primarily focuses on investing and building generational wealth by documenting his family’s journey.
Scrolling through the @ForBetterOrWorth page, you’ll find a mix of memes, personal stories, and net worth progress updates. By sharing his personal experiences, he shows his followers the steps his family has taken to become debt-free millionaires and how they are amassing generational wealth.
12. Steve, @CallToLeap
Steve is a former math teacher whose own financial struggles led him to become a wealth coach.
Steve’s goal is to help his followers achieve financial freedom by empowering them to increase their financial literacy with his educational content. His content focuses primarily on the power of investing, but it’s also great for dealing with other important topics, like inflation, that affect our wallets.