An Post has been ranked first in the ranking of the most reputable businesses and organizations in the state, followed by the Irish League of Credit Unions and retailer Lidl.
The 13th annual Ireland RepTrak 2022 study conducted on behalf of the Reputations Agency is based on the perceptions of over 6,500 members of the public.
It measures the level of trust, respect, admiration and esteem that the public has for 100 organizations in Ireland, as well as taking into account other indicators of reputation, brand and ESG (environmental, social and governance).
The study was conducted between the beginning of the year and March 14.
An Post’s score was recorded at 83.5 closely followed by Credit Unions at 83.4.
“The central purpose of a Post is to act for the common good, improving the lives of people in Ireland, now and for generations to come,” the citation read.
“They recognize that their operations impact every county, community, household and business in Ireland, and they used their network to support all stakeholders during the pandemic,” he added.
The League of Savings and Credit Cooperatives was credited with being a ‘cornerstone of local communities’ with over 3.6 million members.
“The public recognized the trust that members place in their local credit union and its friendly people-centered approach,” he said.
After Lidl in third place, Boots, Failte Ireland, Aldi, Bord Bia, Samsung, Toyota and Blackrock Clinic made up the rest of the top ten.
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“Having a positive influence on society is considered the most important attribute among the 23 attributes that build a reputation in the 100 organizations studied this year,” said Niamh Boyle, CEO of the Reputations Agency.
“This can mean advancing agendas to move society in a more positive direction, whether it’s investing in the economy, fostering greater diversity and inclusion, championing the vulnerable in society, having a strong sense of purpose, or committing to making our society a better place leaving a positive impact,” he added.
This year’s study saw a decline in the rebound that many organizations and sectors benefited from during Covid.
In general, 35 organizations registered a drop in reputation this year that is explained by a “normalization” of attitudes after the pandemic.
Only six organizations recorded an overall “excellent” score of over 80, while ten received a “weak” score.
35 were considered average or moderate, while 49 were considered reputable.
At the sector level, the automotive industry topped the rankings, while professional services posted the strongest increase, up 3 points.
The retail energy sector experienced the most significant drop with a widespread perception among consumers that recent price increases were not entirely justified, despite upward pressure on global energy prices.