Monday, May 02, 2022
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Shirley Moore started her business in 2017 and was just starting to grow when she faced a lot of turmoil but also opportunity.
His company, Be Moore Interpreting, provides educational services and translation services. She was one of those early-stage companies just starting to get back on their feet when the world turned upside down in 2020.
Says Moore, “Most of our clients are educational settings, so everything from school departments to adult education centers to universities, and we also have medical offices, lawyers, so we’re everywhere.”
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Moore says he had limited resources to start his business, with no venture capital funding for his company.
“I started the business on $25 a month,” Moore said of his business taking off.
But he soon discovered that he needed more help to make the company successful.
learning and expansion
Moore credits the Goldman Sachs 10,000 Small Businesses program hosted at CCRI as key to its growth.
“I’d say get an MBA for your business in 15 weeks, I think that’s the best way to put it,” Moore said. “MBAs are usually two to three year programs – you have 15 weeks to master this. It’s a phenomenal experience, one that every entrepreneur should probably go through and definitely, people who come from minority backgrounds should definitely go through.”
“There are challenges to entrepreneurship that we don’t know are coming and the show prepares you for those things, from creating an emergency response plan to thinking about your exit strategy,” Moore said of the show.
Growth and Equity
Since graduating from the program last August, Moore says the impacts have been tremendous. She has a wider network, a group of classmates from the program who are tremendous resources, and a mentor through the SCORE program.
“Our sales have grown about 30 percent, changes have been made to the structure of the business, and we have processes that are documented,” Moore said. “Everything lived in my head, but now we have documented processes and manuals and, if something happens to me, the business can continue to flow.”
She has also added staff. And perhaps most importantly, she has transformed the compensation structure of her performers.
“We’ve also created a real niche for ourselves by focusing on fairness. We have international interpreters and translators who work with us and we’ve committed to paying them at US-based rates paying for skill versus location, [essentially] help people who were living in poverty,” Moore said.
Moore said there are no limits to the growth of his company.
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This content is part of a sponsored content partnership between 10,000 small businesses and GoLocalProv.