On TC+, I just launched a new series called Pitch Deck Teardowns! Astute readers may have already figured out what it’s all about: You submit a pitch deck and we share it with our readers, highlighting the things that are awesome, making suggestions for improvement, and celebrating the fun, innovative, and amazing things we find. .
I’m particularly interested in decks that meet these criteria:
- The fundraiser was a success: This is just reasonable. If you’re still raising money, we don’t know if the deck “worked” and it becomes difficult to use as an example.
- The fundraiser was covered on TechCrunch: Part of the fun of looking through decks is the ability to link to an article we posted, saying, “This was the raise; That’s how they did it.”
- In the last year or so: Part of the problem for founders is that many sample decks are 10-15 years old. That’s cool and all, but a lot of startup land changes in a year, never mind a decade.
- As little redaction as possibleNote: We appreciate that most pitch decks contain proprietary or commercially sensitive data. You are welcome to edit or redact, but we encourage you to do so in a way that maintains the overall “flavor” of the deck. For example, you can remove one data axis but leave the rest of the chart intact, or replace “We look forward to hiring Mark Zuckerberg as our CTO” with “We’re hiring XXX as our CTO.”
Our goal is to build a database of sample presentations that startup founders can review and learn from.
You can submit your deck for review here.
Who the hell are you to review my presentation?
I’m so glad you asked. I’ve been a journalist and storyteller all my life. I have founded several startups and have been through a couple of accelerators. I spent a couple of years as a portfolio manager at a venture firm, where (among other things) I helped a portfolio company with their storytelling, fundraising, and launch essays.
Throughout all of this, I ended up doing a lot of launch reviews and launch training. When I’m not writing for TechCrunch, I work as a storytelling and pitching coach. Between all these things, I have helped dozens of startups find their stories and create great pitches, the vast majority of which were successful in raising capital.
Oh, and I wrote a book on how to create a great pitch. It’s called “Pitch Perfect” and it’s available in good bookstores and many bad ones too. Along with the book, I created a presentation template for a fictitious company called BeerSub.com; it includes many detailed notes and gives an idea of how I think about using covers as narration.
Sounds like fun? Impressive. You can submit your deck for review here, and you can find our existing deck teardowns here.