Buyers of 2022 iPhone models will have to make tough decisions based on pricing

Just yesterday we showed you An image of the four front panels of the iPhone 14 that was originally posted on Weibo. The images allegedly come from a leak within Apple’s supply chain and confirmed a few things. Panels show there won’t be an iPhone mini this year after the phone sold so poorly last year. Instead, as expected, Apple will release two 6.1-inch phones and two 6.7-inch models.
The 2022 iPhone lineup will include the iPhone 14 (6.1-inch), iPhone 14 Max (6.7-inch), iPhone 14 Pro (6.1-inch), and iPhone 14 Pro Max (6.7-inch). The leak indicates that the Pro variants will have the new “i” shaped cutout that replaces the notch, while the latter will still be found on the non-Pro variants of the phone. Pro` models will be slightly taller with more rounded corners and slimmer symmetrical bezels.

Apple’s alleged decision to reuse the A15 Bionic chipset could backfire and may not go over well with consumers.

One of the most controversial topics revolving around the iPhone 14 series has to do with the chipsets that Apple is reportedly planning to implement in the new phones. While the Pro variants are expected to run on the new 4nm A16 Bionic, the iPhone 14 and iPhone 14 Max are expected to feature the return of last year’s 5nm A15 Bionic.

And if you think Apple will drop the price of the iPhone 14 and iPhone 14 Max because they’ll run on last year’s chipset, guess again. Still, with the new lineup, Bloomberg’s Mark Gurman notes that non-professional buyers will now be able to buy the iPhone with the biggest screen and expects this year’s 6.7-inch iPhone 14 Max to be around $200 cheaper than the iPhone 14. Pro Max with the same size screen.

Based on Gurman’s comment and the $1,099 starting price of the iPhone 13 Pro Max, the iPhone 14 Max could be priced at $899, which would be an attractive price for the 6.7-inch non-Pro model. But previous leaks call for the iPhone 14 Pro and iPhone 14 Pro Max to have starting prices of $1,099 and $1,199 respectively. If that’s the case, we could see starting prices of $799 for the iPhone 14, $999 for the iPhone 14 Max, $1,099 for the iPhone 14 Pro, and $1,199 for the iPhone 14 Pro Max.

Apple seeks to widen the gap between Pro and non-Pro models of the iPhone

Apple has been looking to widen the gap between the Non-Pro and Pro models, so the 48MP camera sensor is expected to be found on the more expensive models along with the 120Hz ProMotion display. Other differences include the replacement of the notch on the Pro units with the “i” shaped cutout. But asking iPhone 14 and iPhone 14 Max users to agree to Apple’s plan to repurpose the A15 Bionic might be too much to ask.

Here is the end result. If Apple prices the 6.7-inch iPhone 14 Max at $999, you might be able to spend just $100 on the 6.1-inch iPhone 14 Pro with the new i-cutout, 48MP camera, a larger battery, an energy-conserving chipset, and the ProMotion display with a 120Hz refresh rate. For just $200 more, you can buy the 6.7-inch iPhone 14 Pro Max with everything in the iPhone 14 Pro but with an even bigger battery and screen.

And considering you can finance your purchase for 36 months with no interest from major carriers, we’re talking about adding $2.77-$5.54 per month to upgrade from an iPhone 14 Max to an iPhone 14 Pro or iPhone 14 Pro Max, consumers could have the most difficult purchase decision when trying to choose the iPhone 14 model that fits your needs, wants and budget.

The iPhone 14 series will likely be unveiled in early September with pre-orders starting a few days later and launching at the end of that month. That leaves plenty of time for more leaks, renders, and tips to cross our desks before the iPhone 14 lineup is announced in roughly 135 days. Stay tuned!

Add Comment