Fiture launches a new fitness mirror to compete with Mirror

When Mirror debuted its exercise mirror in 2018, it was a unique and space-efficient take on home exercise. Since then, various competitors, including NordicTrack and Echelon, have released their own versions. Today, another challenger appeared in the form of Fiture: a $1,495 interactive connected mirror that offers real-time feedback, gestures, voice control, and the ability to create custom workouts.

I recently had the chance to see the Fiture in person, and the device looks like a mirror. It measures 43 inches long and, at 1.3 inches thick, is relatively slim. Aside from a power outlet on the back, speakers on the sides, and push-button controls, it looks like any other full-length mirror you’d buy at a furniture store.

Like the Mirror, the Fit also has a hidden screen that is reminiscent of AR screens. The main difference is that the Fitture’s motion sensor is on the bottom half of the device. (It also comes with a magnetic camera cover for when you’re not training.) On the screen, you can see your stats, what moves are coming up, and a leaderboard. However, there is no touch screen here. According to Fitture CEO Maggie Lu, that was a deliberate choice to help prevent finger stains.

Lou also said the edge that the mirror’s smart motion sensors recognize over 1000 different movements in HIIT, strength, boxing, cardio, yoga and dance. They are also capable of counting repetitions, rhythm, series and time. Feedback also works a bit differently. In addition to tips on correcting form, you’re also given credit based on how well you “time” exercises to the proper pace of training. For example, some workouts may ask you to hold a position, such as a squat, for a specific period of time.

You can also see your stats, heart rate, and a leaderboard.
Image: Fit

At first, I was skeptical. As the connected fitness market gets more crowded, it’s harder for newcomers to stand out. That said, I was pleasantly surprised by my in-person demo of Fiture. While I didn’t get to take a full class, I did get to see Fiture’s patented Motion Engine technology in action. It was able to accurately detect and count when I performed movements like squats and overhead presses. However, the most impressive part was the real-time feedback and gestures.

Gesture controls are notoriously finicky, often better in concept than execution. However, Fiture’s mirror was able to recognize when I raised my hand to take a class. And, while I tend to cringe at the cheesy motivation to work out, I’ll admit that high-fiveing ​​my instructor was great because it really worked.

Another interesting twist was that in addition to curated workouts, Fiture lets you create your own workouts. While walking me through the Fiture app, Lu showed me how you can choose specific moves from the Fiture library. He can customize how long he does each movement, as well as the number of repetitions based on his current fitness level, goals and preferences. That’s a major departure from most connected fitness devices, which take pride in curating all of that for you. While that’s great for beginners, it can be annoying if you’re further along in your journey and want to try creating your own programs.

Like other connected fitness devices, Fitture also requires a $39 monthly membership. That said, one slight advantage is that you’re not bound by a 12-month commitment like you are with Mirror and Tonal. Lu said that’s so people can be flexible with their fitness needs, especially when it comes to injuries.

The Fiture is available starting today for $1,495 and comes in five colors: black, teal, blue, gold and gray. For a limited time, first-time buyers can also get free home delivery and installation, as well as accessories like resistance bands and heart rate monitors.

Add Comment