Instagram is testing a way to make Reels using formats from other posts

Instagram is testing a new feature, called Templates, that will allow creators to make Reels by borrowing formats from other videos on the platform, according to a report from Well-informed person (via TechCrunch). The feature looks somewhat similar to TikTok’s own template tool, which allows creators to place their own content into a pre-made sequence.

Reverse engineering Alessandro Paluzzi discovered a first version of Templates in January, while the marketing manager and influencer Josephine Hill has already come to experience the role. In a screenshot posted by Hill in March, it appears that users can swap out their own clips in preset frames, as well as add their own audio. This could prevent users from using third-party templates from sites like Canva, or having to closely follow online tutorials to achieve a specific format, something Hill pointed out. Well-informed person.

“We are always working on new ways to simplify the creation of Reels,” a Meta spokesperson said in a statement to Well-informed person. “We are testing the ability for you to make a reel using an existing template from another reel.” Instagram also said Well-informed person which is currently testing the feature with a small group of users. the edge He reached out to Instagram with a request for comment but did not immediately hear back.

The test comes as Instagram tries to attract more creators to Reels and addresses one of its biggest problems: TikTok reposts. Last year, Instagram said it would stop promoting TikTok watermarked Reels, and earlier this week, Instagram CEO Adam Mosseri announced the platform would take even tougher action by downgrading reposts. Adding templates to the mix could make it easier to create videos on Reels and spur more original content creation.

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