This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur taxpayers own.
Social networks They have become a powerful tool for companies and entrepreneurs to achieve wide visibility of their products or services. Data from 2021 estimates that 4.3 billion people use social networks, which represents more than half of the world’s population, which is estimated at 7.9 billion people. This undoubtedly shows that in this type of platform the chances of reaching the desired target audience They are many.
For brands, today it is almost an obligation to use social networks within their business strategy, since on average users spend around two and a half hours a day on social platforms. However, certain important aspects must be taken into account in the process in order to successfully establish a correct route that allows us to perfectly understand the tastes and needs of customers. Connecting with the audience is key.
The first step is to identify In which of the current social networks do you objective Its on . This is extremely necessary to know since currently the list of high consumption social networks is diverse, with platforms such as TikTok, Instagram, Facebook, Twitter, Kwai, among others. You have to understand that in each of them your niche can vary a lot.
Here are some tips to keep in mind for your brand or business to have a positive impact on social media:
Create content with your audience in mind
As important as it is to maintain a constant rhythm of publications, the truth is that it is of little use to create content that is not in tune with your audience.
To obtain the best results, it is always completely necessary to know your client very well, their tastes and what aspects of your brand have caught their attention. This will allow you to design the indicated content, with the ideal language and the perfect tone that allows you to connect and create ties with that target audience.
why are you going to publish
Unlike what happens with personal profiles, when it comes to personal brands or ventures, it is important to be clear about the intention of each publication. Not only do you have to know what my audience wants, but also the objective of posting something.
Some of the questions to consider before posting are: what reaction do I want to generate? What is the interaction I want? Why am I sharing this information?
Do not show all the time what you sell
We already talked about the importance of connecting and establishing a connection with the public. Therefore, it is important to be clear that not everything you publish has to be related to the products or services you sell. This will in no way help you retain your customers; on the contrary, it can cost you followers.
The brands that manage to reach the consumer’s mind differentiate themselves from their competitors by sharing their philosophy and connecting with the human side. In your plan you should also include, for example, content related to the social commitment of the brand, in this way better connections are created than when only sharing what you want to sell.
listen to your customers
Communication is a fundamental part of any connection on social networks. Being attentive to answering questions, both before and after making the sale, is the best message you can leave your customers.
Not only does it provide support and security so that they are encouraged to buy again, but it also has a positive impact so that the opinion of these third parties transmits confidence and peace of mind to other people interested in your brand.
Track the impact of what you post
The correct way to know if you are doing a good job is to measure the impact of your posts. Most social networks offer deep metrics on how people have reacted to your posts, so a weekly review is necessary so that you never lose sight of what your followers like the most, who are the people with who have best reacted and even what are the best times to post.
With all this data you can improve your work and create better content to generate a greater impact on social networks every day.
(About the Author: Sergio Ramos Montoya is editor of the Social Geek site)